step 1. Reading

I was sent the SBI action plan by my Marcom tutor (http://actionguide.sitesell.com/). SBI is Site Build It and they tout a formula for creating successful websites.

Step one is “Master all the important basics”. So I am learning about the difference between preselling and selling.

What drives people to a website? Why do people surf the web? Because they are looking for INFORMATION. It’s all about the information you offer. What SBI says is that you must tailor each page so that it can be found by the customer. They don’t know you’re there, they have to get to you. You have to have an understanding of how people surf.

SBI also say that you must build the confidence and trust of your customer by delivering (or over-delivering) what they want, what they came here for: information. People buy from those they trust/see as an expert, and that is what you want to be for your customers.

SBI says to take care of the needs of your target group first. And worry about your money second.

And now I am moving into the brainstorming section…

pork scratchings…an idea begins

Can a regular person whose web presence is a mere facebook profile tap in to the web’s financial potential? That’s what we’re here to find out.

I don’t have any experience in maintaining or marketing a website. I know about traffic generally, but I have no idea how to generate it. I know what SEO stands for but I’ve never written anything that implements it.

I have the idea for the website: kid’s science experiments. I got the idea from one of my mentors. Kid’s birthday parties are cooler but it’s a much broader subject that has been covered by loads of people. Science experiments are a little more niche, and have a low web presence.

I’m going to see if I can pull off setting up a website about kid’s science experiments and find out if it’s possible to make any money from it.

Good luck.

Welcome to the Pinkleton Project!

...so named in order to have a unique name on blogspot!

The aim of this blog is to go through the stages of setting up one content website, and to see where the hell it leads!